In this week’s podcast, Alexander and Peter examine General Data Protection Regulation (GDPR) and how it affects consumers and companies alike. Because data is considered as anything that can identify you, it is all protected under the GDPR. Thus, as a business, to take any data from someone protected under the GDPR, you must know how to lawfully do so whether it be through consent or through a contractual relationship.
Similarly, now, proactive consent must be provided in order to track someone’s data for targeted advertising. People now have almost complete control over their own data.
These new regulations bring up questions—how will it affect how you run your business? What steps will have to be taken to ensure that these regulations are abided by? How should you handle providing notices of breach, if there is a breach? Listen now to find out.