Salesforce.com relinquishes Trademark application for “Social Enterprise”; What you Can Do to Protect a Phrase that Defines a Movement.
Posted by:Peter Smith
Language matters. Language is how we communicate, frame problems and seek their solutions, and otherwise interact as social, complex human beings. Words can affect how a person feels. Ask anyone in the marketing business whether word choice is crucial; they know that words develop identity and create associations, and chosen carefully, words establish brand loyalty. Because I spend so much time choosing my words as an attorney, I’d like to think that the properly chosen words fortify arguments and persuade listeners to action. So for those of you who—like me—have landed upon “social enterprise” to describe the movement of......