Salesforce.com relinquishes Trademark application for “Social Enterprise”; What you Can Do to Protect a Phrase that Defines a Movement.

Language matters.  Language is how we communicate, frame problems and seek their solutions, and otherwise interact as social, complex human beings.  Words can affect how a person feels.  Ask anyone in the marketing business whether word choice is crucial; they know that words develop identity and create associations, and chosen carefully, words establish brand loyalty.  …

Salesforce.com relinquishes Trademark application for “Social Enterprise”; What you Can Do to Protect a Phrase that Defines a Movement. Read More »