By Amy Riedel   Once a growing startup begins to take on employees and advisors, one of its first considerations is incentivizing key team members or key advisers with equity.  Often, these are awards in the form of options or grants. A stock option gives the holder the ability to buy stock at an agreed upon price at a later date. Assuming that the value of the stock increases over time, this gives the option holder the ability to purchase the stock at a price lower than the market price at the time of the purchase. Options also usually......


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