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Data use and data collection have become hot topics since the European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Essentially, new privacy legislation like the GDPR views personal data as an individual’s property. In short, you wouldn’t let someone use your car unless they asked you, so someone shouldn’t get to use your personal information unless they receive your permission. Recently, California enacted the California Consumer Privacy Act of 2018 (CCPA). The CCPA, like the GDPR, gives California residents certain rights regarding how their personal information is collected and used. Although the GDPR......

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