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Can I trademark a catchphrase?

Overview Phrases are powerful branding tools. Some unforgettable branding campaigns include Nike’s “Just do it”; Wendy’s “Where’s the beef?”; or American Express’s “Don’t leave home without it.” For-profit and non-profit corporations derive commercial value from such phrases by making customers think of them when they hear the phrase. For example, if you see the phrase,

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Intellectual Property: Back to the Basics

Overview In today’s business and nonprofit world, intellectual property is one of the most valuable assets for a business. It allows a business/organization to have ownership over an idea, work, name, or symbol. This blog post will summarize the four most common types of intellectual property that you may want to consider protecting. These types

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Episode 43: Challenges and the Importance of Clear Company Values ft. Luke Newman

The Apex Law Group Podcast is back! Peter Smith is joined by Luke Newman from Amplify Consulting Partners as they discuss running a company during a pandemic, a leader’s role in responding to racial injustices, the importance of clear company values, and more! As always, please feel free to reach out if you think Apex

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Small Business Reorganization Act

Overview The Small Business Reorganization Act (“SBRA”) is a new bankruptcy law, effective February 2020, aimed at opening new protocols to help small business successfully reorganize under federal bankruptcy. Why is this important? Prior to SBRA, struggling businesses had two options in bankruptcy, Chapter 7 and Chapter 11. In short, Chapter 7 is liquidation, and

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Consolidated Appropriations Act, 2021 and Intellectual Property Part 1: Copyright Law

On December 22, 2020, Congress passed the Consolidated Appropriations Act, 2021. Several pieces within that broad legislation affect intellectual property law, including the Copyright Alternative in Small-Claims Enforcement Act of 2020 (the “CASE Act”) and the Trademark Modernization Act of 2020 (the “TMA”). This post highlights the CASE Act and copyright law. Importantly, the CASE

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Costs of a Start Up – Why a Flat Fee May Be Right For Your Startup

Starting a new business is exciting, but it can quickly become an expensive undertaking, there are so many elements that need to be included and acknowledged in order to know how to be a successful startup company. Regardless of the type of entity you choose, there are steps and costs you need to plan for.

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