Episode 23: Trademark Registration

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In a previous episode, Alexander and Peter have discussed trademarks in general and intellectual property. In this week’s podcast, they delve into the topic of registering a trademark.

A trademark, while protecting your intellectual and physical property, also functions to increase the value of your company as it transforms the intangible assets of a company into tangible value. The trademark registration process with the United States Patent and Trademark Office (USPTO) is long and slow-moving, but not without reason. Peter and Alexander explain exactly why this is so, cover all bases to be touched with the USPTO, and talk about just how long you might be waiting between each step of the process.

What class should you file your trademark in? Can you file in multiple classes? What is an office action and how do you resolve one if it is issued to you? Make sure to listen to this week’s episode to learn more.

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