Interesting article today on about Apex Law client and what they have been up to for the past year.   Today marks’s launch date as services are now available.  Here’s a piece of the article illuminating the business model:   Using proprietary audio and video fingerprinting technology, the company extracts product advertisements, movie trailers, and other show promos, and then catalogs them by product and brand. Once a commercial is in its database, it then tracks that ad whenever it appears on a number of broadcast and cable networks. As a result, it has a huge......


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