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In this four-part series we’re discussing how to increase the value of your company by better quantifying and protecting your company’s intangible intellectual property.  Of the areas we’ll cover, a registered trademark is arguably* the first thing that an investor or prospective buyer will want to know with respect to the valuation of goodwill: are the company’s trademarks protected or is the company infringing on another’s right?  After all, goodwill and brand recognition is what the investor or purchaser is buying into.  No investor or purchaser wants to be forced to rebrand a product line because trademark rights weren’t......

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